Program
Here's the exciting program for Trigger Creative 2011. Some speakers need to be confirmed.
DAY 1 (30 JUNE):
THE CHANGING ROLE OF TECHNOLOGY IN THE MUSIC INDUSTRY
Technology-powered ideas to drive new business models
- What doors have been opened? What doors have been closed?
- Promotional strategies and techniques
- Delivery channels and user experiences
- Customer expectations
10:30 Doors open
11.00 – 11.10 Opening Trigger Creative 2011 – day 1
Åsa Podgorski – Manager Trigger 2011
11.10 – 12.00 Keynote
Dagfinn Bach – Founder Bach Technology
12.00 – 12.45 Panel discussion
Oisin Lunny (moderator) – Sr Market Dev Open Market
Kevin Arnold – CEO IODA
Nik Miskov – Business Development Director CamUp
Dagfinn Bach – Founder Bach Technology
Ludvig Werner – Managing Director IFPI Sweden
Max Ciociola – Founder and CEO MusiXMatch
12.45 – 13.45 Lunch break
13.45 – 14.00 Introduction to the round table discussion of the day
Göran Andersson – CEO TuneRights
14.00 - 17.00 Parallel program - How do I enforce my brand
Details: see below
14.00 – 16.00 Round table discussion
The people formerly known as the audience are divided
into small groups for simultaneous discussions.
16.00 – 16.15 Break
16.15 – 17.00 Brave new world
The panel is presented in co-operation with
Musikindustrin / MI and X5 Music Group
Claes Olson (moderator) – Claes Olson Media
Leif Pagrotsky - Member Swedish Parliament, former
Minister of Trade, Industry and Culture
Elisabeth Widlund – CEO Musiksverige
Johan Lagerlöf - CEO X5 Music Group
Per Strömback - Editor Netopia
Line Thomsgård - Rätteviseförmedlingen
Daniel Johansson - CEO Trendmaze
17.00 – 17.30 Follow-up on today’s discussions
17.30 – 17.45 Peace and Love Festival presentation
Patric Hammar – Festival director Peace and Love
17.45 – 18.00 Trigger 2011 – day 1 closes
Åsa Podgorski – Manager Trigger 2011
18:00 – Get-together: mingle, food at the VIP area
DAY 2 (1 July):
THE MUSIC BUSINESS SAILS INTO UNCHARTED TERRITORY
How artists, fans, labels, startups and technology are defining the future of music
-
Where’s the money?
-
New business cases for music.
-
What are the obstacles, what are the enablers?
-
There’s no way to go back, the future is now.
10:30 Doors open
11.00 – 11.10 Opening Trigger Creative 2011 – day 2
Åsa Podgorski – Manager Trigger 2011
11.10 – 12.00 Keynote
Molly Flatt - Word of Mouth Evangelist 1000 Heads
12.00 – 12.45 Panel discussion
Oisin Lunny (moderator) – Sr Market Dev Open Market
Johanna Brewer – Founder Frestyl
Shele Sondheim - CEO CSM Words and Music
Eric Sheinkop - CEO Music Dealers
Jospeh D´Anna - CEO CamUp
Matteo Silva - President Amiata Media
12.45 – 13.45 Lunch break
13.45 – 14.00 Introduction to the round table discussion of the day
Göran Andersson – CEO TuneRights
14.00 – 16.00 Round table discussion
The people formerly known as the audience are divided
into small groups for simultaneous discussions.
16.00 – 16.15 Break
16.15 - 16.45 Interview
Hasse Lindgren (Kulturrådet) will interview
Johanna Brewer (Founder Frestyl)
16.45 – 17.30 Follow-up on today’s discussions
17.30 – 17.45 Peace and Love Festival presentation
Patric Hammar – Festival director Peace and Love
17.45 – 18.00 Trigger 2011 – day 2 closes
Åsa Podgorski – Manager Trigger 2011
PARALLEL PROGRAM (30 June):
MUSIK EDUCATION - HOW DO I ENFORCE MY BRAND?
Eric Sheinkop, CEO/President Music Dealers, will explain how music can be a fantastic bridge between brain and heart, logic and feeling.
Course in Music Branding aimed at companies outside the music industry.